Intellectual Property

A business’ intellectual property, be it trade marks, copyright or patents, is a critical asset and likely a foundation of the business. Intellectual property is often very valuable. The protection of intellectual property assets is a fundamental strategic issue for the survival and growth of that business especially in today’s competitive and uncertain economic environment.

As intellectual property lawyers we understand the issues and have experience in protecting intellectual property and enforcing your rights. We can help you to manage your intellectual property efficiently and cost effectively to put your business on a solid foundation.

Our experience as intellectual property lawyers covers the entire field of registered and common law rights. We have advised clients on the registration of trade marks, designs, plant breeder’s rights and patents.

COPYRIGHT

Copyright in Australia vests in original works upon the creation of those works and their reduction to a material form. This means that when an author writes a novel, film script or a news article or a photographer captures an image or records a scene on a video then copyright comes into existence at that time. The default position under the law is that the author is the owner of the copyright unless there is some contract (eg employment contract) that provides otherwise.

The copyright owner and author each have rights in the copyright works that include the exclusive right to reproduce the work and the right of attribution.

As lawyers practicing in the area of copyright law, we have significant experience in protecting and enforcing the rights of copyright owners and authors.

Authors and creators of works should consult a copyright lawyer at the time of creation of works to ensure they have and maintain all the necessary documentation to evidence their ownership or authorship of the works. Lord Commercial Lawyers can advise on the evidence required and ensure the rights of individual contributors are identified and protected in collaborative works.

UNFAIR COMPETITION

In addition to the rights of a registered trade mark owner a business trading under a name, even if that name is not a registered trade mark, has common law rights to protect the goodwill in their trading name or brand. This is described as a right of a trader to prevent unfair competition or a passing off action.

Under the common law a trader who has a reputation in a brand or name is entitled to prevent other traders from using that brand to pass off their business, goods or services as those of or affiliated with the trader who has the reputation. This right is similar to the rights of a registered trade mark however it requires that the brand owner prove it has a reputation in the brand. This evidentiary burden, which is not necessary for a registered trade mark, requires the provision of significant evidence over a significant period of time. The gathering and presentation of such evidence can be quite expensive.

In most unfair competition actions it is common to also include a misrepresentation or misleading and deceptive conduct claim under the Competition and Consumer Act 2010. This helps to back up the unfair competition action where the evidence may not be sufficient to establish the requisite reputation.

A successful unfair competition claim may result in the court restraining the defendant from using the name or brand and ordering corrective advertising and the payment of damages.

 

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